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Adidas Brings “Real Purple” To The Crazy 1 ADV Sock Primeknit | Forum

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ALutulent21 May 15 '18

chaussure adidas original solde When Angelique Kerber won the U.S. Open in September to bring the women’s tennis title to Germany, she was decked out head-to-toe in gear by Adidas. NFL wide receiver DeAndre Hopkins kicked off the Houston Texans season wearing cleats designed by rapper Kanye West, part of Adidas’s strategy of mixing sports and hip-hop culture that’s resonating with kids. Even celebrities such as Katie Holmes and Kristen Stewart lately have been seen sporting Adidas’s back-to-basics Stan Smith tennis sneakers, which some fashionistas have taken to mixing with couture wear. “If a giant hurricane comes tomorrow and wipes out Herzo, the one thing people are going to miss most are our products,” says Eric Liedtke, Adidas’s executive board member responsible for global brands. chaussure adidas original pas cher That’s quite a turnabout for a company whose stock was Germany’s worst-performing in 2014, after it abandoned its sales forecast and scrapped long-standing profit goals. Yet today, thanks to a recent embrace of e-commerce, strong demand for celebrity-themed gear, and a revival of interest in retro-style shoes, Adidas is red hot: Its stock has more than doubled in the past 12 months, and it’s gaining ground on Nike and Under Armour in the crucial U.S. market. A management reorganization has let divisions ship new styles and colors to retailers more often, bringing the latest variants of the classic Stan Smiths, flashier Kanye-designed Yeezy Boost shoes, and running shoe-inspired NMDs to market much faster. adidas original homme solde “It’s really millennials fueling this resurgence,” says Neil Schwartz, an analyst at SportsOneSource. “It used to be Adidas came out with a shoe and they had only a few styles. Now it’s 31 flavors at Baskin-Robbins.” Adidas leapfrogged Under Armour to become the second-best-selling sports footwear maker in the U.S. this year through September, Schwartz says, though its share is still about a ninth of leader Nike’s. Adidas says it sold 8 million pairs of Stan Smiths globally last year—out of 50 million over the past four decades. It also sold 15 million pairs of Superstars, the white low-rise basketball shoes immortalized by Kareem Abdul-Jabbar in the 1970s and transformed into hip-hop essentials by rappers Run D.M.C. in the ’80s. adidas original femme solde Hainer is funneling marketing spending into six trend-setting cities: New York, Los Angeles, London, Paris, Tokyo, and Shanghai. He’s also constraining supply of hot shoes such as the NMD to build buzz and amp up demand. In the coming weeks, for example, new versions of Stan Smiths and Superstars will add Adidas’s bouncy Boost running sole—usually found on its most serious athletic shoes—to help keep interest high in the retro-inspired models. Chief Executive Officer Herbert Hainer, who retires on Sept. 30, has over the past few years decentralized the company’s marketing, advertising, and research and development. In soccer, a flagship sport associated with Adidas since the 1950s.

The Forum post is edited by ALutulent21 May 15 '18